A new Name and Visual Identity for B&B School Supplies

September 17, 2013 | Yves Brault

BB is introducing a sleeker, more modern company identity and a totally redesigned Web site as of September 2013 (along with a new, easy to remember address, bbeducation.ca).

The new visual identity builds on our strong heritage as a leading Canadian institution with more than 65 years of experience in the education sector. It better captures our personality – a company recognized for its professional, youthful, open-minded and collaborative approach.

BB Education : Our new identity

With our vast array of products spanning a broad range of categories (arts & crafts, robotics, curriculum-based games, learning aids and pedagogical tools, science and technology, furniture and sports equipment), B&B now stands for much more than “school supplies.” Our new identity – BB Education – evokes our commitment to scout the world to bring to professionals and parents alike the very best in high quality educational products. Over the next few months, the B&B School Supplies name will gradually be replaced with BB Education.

On the heels of these milestone changes, we will also be introducing a new e-commerce platform. Through our completely revamped Web site, all of our customers will get to experience our content-rich offering in new and exciting ways, and will be able to navigate through our vast collection in a more dynamic, intuitive manner.

For nearly 70 years, BB has served the Canadian education sector coast to coast by offering a comprehensive collection of high quality curriculum-based products.

Our goal is to provide our clients – teachers, educators and parents alike – with a world-class service. Over the past couple of years, we have made significant improvements across the board, and have become one of the leading distribution companies in our industry. At BB Education, continuous improvement is a cornerstone of our success, and you can be sure we will continue to invest in further strengthening the delivery of our value proposition.

Promote the development and learning of youth

BB Education is on-going mission is to promote the development and learning of youth by offering a high quality, comprehensive and playful collection of educational and curriculum-based products, and to provide training and assistance to teaching professionals and parents wishing to see children thrive and achieve their full potential. Our corporate values are based on delivering the best possible value to our customers. Thus, BB Education will continue to stand out for our hands-on personalized service and our content-rich support across all customer contact points: customer service desk, stores, Web, sales representatives, and so on.

The future is bright, and we look forward to continuously improving the ways in which we serve all our customers. Our new visual identity and Website speak to our renewed commitment to do so.

Together to learn, create and play!

Sincerely,

Yves Brault
Vice-President Sales